Six-second video sharing service Vine has announced that it now serves a whopping 40 million registered users. The service seems to have seen a huge leap from 13 million registered users it announced back in early June.
Even while breaching the 40 million registered users mark is a huge deal for the Twitter-owned service, it does not necessarily showcase the complete picture. The number of registered users is not a general indicator of how many people are actually using the service. Vine has, after all, seen a sharp dive in the number of tweets it is racking up compared to arch-rival Instagram’s newest video service.
We've said this before and we'll say it again: this community - now more than 40 million of you - is amazing. Thank you for inspiring us.
— Vine (@vineapp) August 20, 2013
The huge leap in the number of registered users can be attributed to the release of Vine’s Android app in June, a move that pushed a whole lot of users on Google’s platform to start posting Vine videos. That said, it’s interesting to note that Vine has released numbers of only registered users and not active users.
Vine has been taking a massive beating as far as numbers go since Instagram got video in late June. The photo-sharing application added 15-second video sharing capabilities to its service, one-upping Vine’s six-seconds. June had been a defining month for Vine’s sagging fortunes. While earlier in the month it had managed to overtake the share of Instagram images shared on Twitter, with the release of Instagram’s video, it took less than a week for Vine’s shares to dip again. The dip happened despite the fact that Vine had a Twitter Card that opened up in the tweet drawer while Instagram didn’t.
Vine’s woes could also be stemming from its slow pace of development. While the app was launched for iOS in the beginning of the year, the Android version took too long to come – six months, to be precise. Despite the arrival, the Android version of Vine was missing several important features on launch, namely, front-facing camera support. The hasty release seemed to have been made thanks to rumours of Instagram video swirling.
No doubt the numbers are on Instagram’s side here, but Vine hitting the 40 million registered users mark is not a mean feat in itself. Hopefully, Twitter will be able to press for faster development of features on Vine to tilt numbers to its side against soon.
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